Draft v0.1 — internal
GAPS 2.0 Annual Communications Calendar
When you can expect communications from the Alumni Relations team across the year. Each item is color-coded by the audience it's written to — Area Directors, Regional Directors, or Development & ELT stakeholders. Quiet months are intentional, not gaps in the rhythm.
Area Directors
Regional Directors
Development & ELT
January
GAPS Premium Consult
February
Action 2A
←
Incentive*
→
Incentive
GAPS 2.0 Report
March
Intentional pause —
protecting field focus
protecting field focus
April
Action 2B
GAPS Premium Consult
Budget
May
Action 3
June
Intentional pause —
protecting field focus
protecting field focus
July
Teams Engagement
Rebate Data
GAPS Premium Consult
August
ACE Application
Action 4
Annual Report
GAPS 2.0 Report
September
Intentional pause —
protecting field focus
protecting field focus
October
ACE App Reminder
GAPS Premium Consult
November
Action 1
December
Incentive Data
Reminder
* The February Incentive communication to Area Directors does double duty: it pays out current-year incentive earned from matched gifts, and it invites Area Directors back into the coming year's incentive cycle. Timing intentionally aligns staff payout with the moment we want them thinking about the actions that earn next year's match.